Identifying with agency account leads the true challenges prohibiting growth, creating pathways and strategies to finding new, organic opportunities with existing clients
Profitability and Cost is at the core of enterprise performance and represents the bottom line for every company. Are you getting the most from your people and budgets?
As a byproduct to the first two, Pemberton works with young, up & coming talent, and established agency talent to shift the mindset of what we have been taught, and what they need to know to help their agency prosper
We work with agency principals and leadership to create a unique value proposition, mission and crystalized vision for the agency so that you can identify natural paths of evolution for your agency and develop a positioning that makes sets your agency on a journey to become a “Category of One.”
When the agency client cannot quickly pinpoint the challenge, the agency is having with organic growth, positioning or profitability Pemberton conducts a discovery exercise for challenge identification. We work with agency leadership and other key personnel to identify agency “barriers,” subsequently reporting these findings with recommended next steps in alignment with Pemberton's specific capabilities.
Short-term and long-term account win identification for quick wins, and sustained growth. Including creative brainstorming and collaboration. Pemberton will leave each account it works with an “account plan” that identifies the pathways to organic growth.
Identify where the agency is over-servicing and potentially “giving away” services and value in which they are not properly compensated and developing strategies to “give” clients value designed to generate more “paid work” for the agency.
We analyze what products and services are possible solutions for your client above what you already deploy by identifying client imperatives in order to align potential solutions that will lead to additional assignments for the agency.
Assistance in developing a creative brief template, and/or developing a brief design to drive creativity; Analyzing of data for the development of actionable insights and participation in and/or leading of creative brainstorms based on the brief developed or provided.
Analyze all agencies working with your clients to identify the roles, responsibilities, and depth of relationship to determine agency-hierarchy and client perceptions
Profit & Cost Management training and consulting to ensure the agency is maximizing its margins
Client persona identification and grading along Pemberton's proprietary client/relationship assessment
Pemberton will evaluate agency account staff, individually, and identify those with the tools and knowledge to grow business
The process by which Pemberton analyzes the work being done for current clients and identifies “credibility bridges” for agency into untapped verticals
Work with agency principals and leadership to create a unique value proposition, mission, and crystalized vision for the agency
At-risk account counseling - Just as organic growth practices maximize the potential and income from your existing accounts, account counseling helps identify and shore up at-risk relationships so they can continue to remain productive. As TPC GROWTH evaluates relationships ripe for organic growth, we also identify those where the potential for growth is limited by issues. Our approach helps diagnose the issues and engage account and agency leadership to proactively addressing these issues to restore the relationship to health.
Retrospective on lost accounts - Even after an account has decided to leave, TPC GROWTH can help you learn and grow. Our intent in conducting a post-mortem and retrospective on each lost account is two-fold. First, to identify factors impacting account retention and learn how to overcome them, and second, to determine whether and how a lost account may be won back in the future.