On Top of PR with Jason Mudd: Maximizing Agency Partnership with Mark Riggs

In this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their PR agencies, set clear expectations, and maximize their agency partnerships

Our Guest:

Our episode guest is Mark Riggs, CEO and lead strategist at Pemberton, a consultancy helping PR and marketing agencies achieve organic growth. With over 20 years of experience, Mark has worked with top brands like Allstate, Honda, Ford, and Coca-Cola to create award-winning consumer programs. His expertise in client-agency relationships offers valuable takeaways for brands and agencies.

Five things you’ll learn from this episode:

Why unspoken expectations can hinder agency-client relationships
How agencies and clients can align their goals for better results
The importance of defining measurable success metrics
How agencies can push back when clients demand work beyond the scope
The best way for brands to collaborate with their agencies for long-term success

Quotables

– “Unexpressed expectations lead to frustration. Transparency is key.” — Mark Riggs

– “Agencies should be treated as strategic partners, not just vendors.” — @JasonMudd9

– “Define your success metrics from day one to ensure alignment.” — Mark Riggs

– “PR is more than just media coverage; it’s strategic communication.” — @JasonMudd9

– “If you’re hiring an agency, give them the data they need to measure success.” — Mark Riggs