Pemberton exists to be the go-to resource for marketing and communications agencies to discover and reveal pathways to organic growth while changing the mindset of an RFP-obsessed industry, to being proactive, opportunistic and in-tune with their existing client partners that view an agency as an investment in their own growth strategy.
Pemberton delivers ROI by driving toward a fiscal goal, and we hold ourselves accountable.
Pemberton does not “train in vain.” Rather, we engage in 3–6-month partnerships with our clients to build a solid growth trajectory.
We are not an agency. We collaborate with you to grow yours. We have no interest in your clients or working for your clients.
What we do works. We have a demonstrated record of successfully growing the agencies with which we partner.
Account Growth Strategies
Agency Planning & Positioning
J. Mark Riggs
Mark is the founder and CEO of Pemberton which is management consultancy that exists to be the go-to resource for marketing/communications agencies to discover and reveal pathways to organic growth while changing the mindset of an RFP-obsessed industry.
Before starting Pemberton, Mark spent 20 years in the agency world working for IPG’s Mullen Lowe, an Ad Age A-List Agency, Taylor, the Holmes Report’s Consumer Agency of the Decade, MWWPR and French/West/Vaughan, the Southeast’s largest independent agency where on six different occasions he grew small accounts into multi-million-dollar accounts.
Mark has spent a career learning the art of integrated communication developing and executing award-winning consumer programs for brands and companies like Allstate, Honda, Ford, Kimberly-Clark, Polaris, Coke, Diageo, RJ Reynolds, SunTrust Banks, the U.S. Navy, the Atlantic Coast Conference and ESPN, to name a few.
Mark has a reputation as a business-builder and a strategic counselor and has experience in leading client services, insights and planning functions, as well as developing talent. A creative thinker and problem-solver, Mark believes that great thinking can “come from anywhere,” it’s the ability to harness it and leverage it for clients that makes the intellectual property of the agency valuable and an integral part of the marketing mix.
Mark began his career as a journalist learning resourcefulness and the value of filling a window of opportunity with concise communication. Additionally, Mark started his marketing career in the Olympic Movement learning the intricacies of planning and an attention to detail in the development of events as a lifestyle communication tool.
A member of the Business Journal’s 40-Under-40 Business Leadership Hall of Fame, Mark won the first ever PR Week campaign award for a North Carolina-based agency. Mark has walked the plains of Kenya’s Masai Mara, the corridors of the Appalachian Trail, and found Tommy Lasorda sitting in his backseat.
Britt Carter is an executive-level public relations and crisis counselor. Britt's clients over the years include Fortune 500 companies, major health systems, and many public and private colleges and universities.
Britt launched FleishmanHillard's North Carolina offices, and served as Senior Partner and General Manager. Britt managed teams around the world for reputation and crisis management, as well as brand building and story forecasting. He also developed a global social listening hub that served offices and clients throughout the network. He is a certified crisis counselor and guest lectures on crisis communication and reputation management. Britt has developed the Reputation Vulnerability Assessment, a tool to help clients identify potential crises before they develop.
Prior to joining FleishmanHillard, Britt was a partner in the firm of French/West/Vaughan, a lifestyle public relations company, from 1997-2003. There, he created the Food & Beverage and Healthcare practice groups.
Britt began his communication career developing brand identities for pharmaceutical, auto, and technology companies. He was on the team that developed the brand “Viagra” for Pfizer.
Britt has served hundreds of clients, including UNC Chapel Hill and the UNC System (Appalachian State, UNC Greensboro, North Carolina Central, etc.) Auburn University, The University of Kentucky and many other colleges and universities. Clients also include AT&T, General Motors, The Home Depot, Citi, and, very proudly, Krispy Kreme Doughnuts.
Britt holds a bachelor’s degrees in Political Science and English from North Carolina State University.