Episode 054: Agency Bytes
Secrets to Organic Account Growth

Mark Riggs | CEO, Pemberton

In this episode, Agency Coach, Steve Guberman sits with Mark Riggs from Pemberton, a consultant and coach for agencies. Mark shares his insights on shifting from the RFP rat race to building organic growth of existing and new clients. He emphasizes the importance of solving client problems and being proactive in account growth. He also discusses the need to set expectations with clients from the beginning and continuously communicate and collaborate with them. He also highlights the value of focusing on organic growth and investing the same energy and innovation into existing clients as in winning new business. Mark advises agency owners to start out with defined principles and have patience in their journey. Tune in to hear his top secrets on nailing organic account growth.