"THE BEST AGENCIES KNOW THEY DO NOT HAVE ALL THE ANSWERS.
BUT THEY SEEK THEM."
In the agency world there are HUNTERS, and there are FARMERS. WE BRIDGE THE GAP.
Two things matter to us: Your agency's growth and being accountable for Sustained, Strategic Growth.
Let's shift the paradigm.
A recent Bain & Co. report stated, “Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one; increasing customer retention rates by 5 percent increases profits by 25 to 95 percent.”
And they want your business. Organic growth comes from doing great work, and great works gets you more work, and good work will get you fired. A byproduct of your great work is keeping those other agencies who are calling your clients at bay.
In the agency business we are trained to run business, not grow business. You’ve done the hard part; you’ve won the account. Let’s exude partnership to your clients and GROW THE BUSINESS by collaborating to uncover the pathways to organic, organizational and professional growth.
Stop trying to up-sell your clients.
Clients want to be led. Get out in front of them, solve their problems and the business will take care of itself.
Indefensible scopes of work, anemic account growth, attrition/retention challenges, managing for profitability, properly staffed?
The issue is not always obvious.
Would you ever drive a car and not check the gas?
96 percent of unhappy clients do not complain and 88 percent said they were happy with their agency right before they fired them. Harvard Business Review
In our business, we give so much away … POVs, thought leadership, ideas, etc. At Pemberton, we help you organize your giving, so you are giving agency resources in a way that is designed to create ROI
We plan for our clients, so let's effectively plan for ourselves by evaluating Client and Category Landscape, conducting SWOT Analysis, Financial Goals and Identifying Pathways
As professional marketers and communicators we think people want to hear us talk. You have two ears and one mouth, so use them in proportion.
When you hear opportunity, be able to immediately marry the challenge to the tools in your toolbox.